• We're Back

    We did what they say you should not, at least as creatives.  We let life overwhelm us a bit and fell off from doing one of the creative things we love namely, this site.  Over the past couple years we have had some job changes, new babies and the other life events that busy families endure. Although these were all wonderful things, The Close-Up Project suffered a bit as a result.  We are no...

  • Macro University: Color 1, White Balance

    Why does white balance matter, if I shoot raw I can just fix it later right?  Have you ever said these words?  White balance matters for several reasons.  First, it will save you a ton of time in post if you nail it correctly while shooting.  Second, even when you fix it in posit will never look quite the same.  I feel like there is always some color shift and a lose of pope to the image.

  • Macro University: Exposure, Deeper Look 1 : F-Stop vs T-Stop

    If you’re even somewhat serious about your photography you are most like very familiar with the term “F-Stop.”  We are all used to seeing the F-number on our lenses which tells us the maximum F-stop that the lens is capable of.  We know that we can manipulate our depth of field by adjusting the F-stop.  However, this is only part of the story.  There is another, much less understood term: T-...

  • Behind the Shot

    When you start a project or campaign for a client one of the first questions is: what is the creative vision?  Sometimes it comes from the client, other times it is from an Art Director or Executive Producer.  In this case it was an Art Director who also asked for input and ideas from me.  He and I sat down for a creative meeting, looked through some work I had done on a similar shoot and pu...

  • Macro University: Exposure 1, Determining Exposure

    Exposure is one of the most important concepts in image creation.  Whether photography or cinematography the principles are the same.  In either case you are using light to turn your creative vision into reality.  The key is learning how to manipulate the light to match your vision.